"Increased popularity of reality TV in rich countries distracts people and stops them caring about disease outbreaks in poorer countries. Reduced funding significantly impacts the surveillance capacity of poor countries and limits their ability to identify and respond to national disease outbreaks. Who cares what happens to poor people?" — Plague Inc., Who Cares introduction paragraph.
Who Cares is a scenario. In this scenario, poor countries are reduced in their ability to detect and research a Cure for the player's disease, thus reducing difficulty.
Its opposite is Created Equal, which increases the ability of poor countries to do the above.
One of the crucial changes in this scenario is about alterations in the importance of countries, which determines how concerned the world's population will be if it starts in a certain place. In this scenario, poor countries and to some extent middle class countries lose importance, which means that the world population will be less concerned if an outbreak starts in those regions, but instead, rich countries increase in importance, so in the event that the disease reaches them, more drastic measures will be taken.
Country Importance
Americas
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Country
Importance
Normal
Scenario
USA
1.25
1.4
Canada
1.25
1.4
Greenland
0.75
0.4
Mexico
1
0.4
Brazil
1
0.4
Argentina
1
0.4
Caribbean
1
0.4
C. America
0.75
0.2
Colombia
0.75
0.2
Peru
0.75
0.2
Bolivia
0.75
0.2
Europe
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Country
Importance
Normal
Scenario
Iceland
1.25
0.4
Norway
1.25
1.4
Sweden
1.25
1.4
Finland
1.25
1.4
Baltic States
1
0.4
Balkan States
1
0.4
Poland
1
0.4
Ukraine
1
0.4
Russia
1
0.4
Spain
1.25
1.4
France
1.25
1.4
UK
1.25
1.4
Germany
1.25
1.4
Italy
1.25
1.4
Central Europe
1.25
1.4
Asia
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Country
Importance
Normal
Scenario
Japan
1.25
1.4
Korea
1
0.4
China
1
0.4
Indonesia
1
0.4
Philippines
1
0.2
S. E. Asia
0.75
0.2
India
1
0.4
Pakistan
0.75
0.2
Afghanistan
0.75
0.2
Central Asia
0.75
0.2
Kazakhstan
0.75
0.2
Iran
0.75
0.2
Iraq
0.75
0.2
Middle East
1
0.4
Saudi Arabia
1
0.4
Turkey
1
0.4
Africa
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Country
Importance
Normal
Scenario
Madagascar
1.5
0.2
Angola
0.75
0.2
Botswana
0.75
0.2
Zimbabwe
0.75
0.2
South Africa
1
0.4
East Africa
0.75
0.2
Central Africa
0.75
0.2
West Africa
0.75
0.2
Morocco
1
0.2
Libya
0.75
0.4
Algeria
0.75
0.2
Egypt
1
0.2
Sudan
0.75
0.2
Oceania
Country
Importance
Normal
Scenario
Australia
1.25
1.4
New Zealand
1.25
1.4
Papua New Guinea
1
0.4
Sources
Normal Game: Information about the importance of each country is available in the Scenario Creator in the World Tab.